- 2003-2004

2003 The Gebbers combined marketing forces with other neighboring shippers to organize the Altafresh marketing agency, which sold fruit for their own company, as well as for MAGI, Gwinn White and Prince, Apple House and Obert Cold Storage. 2004 Chelan Fruit Company joined the marketing venture, and Altafresh was renamed as Chelan Fresh Marketing.

Chelan Fresh™ is one of the top marketers of Washington apples, cherries and pears, providing direct access to over 250,000 boxes of fruit per week, 52 weeks per year. Chelan Fresh is grower-owned, representing family-owned farms, many of which are now being led by fourth or fifth generation. Growing fruit and growing it well is in their genes.